Corporate & MICE guide · 企業及會獎指南
How to brief a Corporate or MICE island programme
The best programme proposal starts when an organiser can describe the reason for gathering—not only the preferred activity.
最好的企業或會獎提案，從說清楚「為何聚首」開始，而不只是選擇一項活動。
Tailor-made does not mean vague. Four honest answers help turn an early conversation into a programme that respects your people, your time and your budget.
01
What is the purpose?
活動目的是甚麼？
Connection, incentive, client hosting, culture, wellbeing, CSR / ESG learning or celebration each call for a different structure.
02
What budget should guide the design?
預算如何引導設計？
A total budget, per-person range or an early-stage discussion all provide useful direction for a realistic proposal.
03
Who will participate?
誰會參與？
Group size, guest profile, languages, food requirements and accessibility needs affect the shape of the day.
04
How much time is available?
可用時間有多少？
A few hours, half day, full day or flexible window determines what can be meaningful without making the experience feel rushed.
From a better brief to a more relevant day.
Once we understand these four points, we can discuss Lamma cultural experiences, fish-farm learning, food, sea arrangements and wider island-hopping ideas in a way that is relevant to your organisation rather than forced into a fixed package.
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